Weis

25 Ruthven Street
Toowoomba QLD  4350

Phone: 1800 801 414

Weis

Nurtured by two generations of the Weis family, our company has been surprising and delighting Australia’s tastebuds for over half a century. That’s a proud inheritance.

As we craft the finest Bars, Ice Creams, Desserts, Frozen Yoghurts and Sorbets, our goal is always real taste, real quality and real goodness. We source the best fruit and other real ingredients. We follow our own tested and perfected recipes, subtly blending flavours to achieve the most delicious result. That’s the Weis Way.

It’s the same when we choose our people. Our Research and Development staff, for example, are selected as much for their highly sensitive and discerning tastebuds as their technical experience.

House Rules

We ask our fans to please keep in mind these rules for posts, comments and general behaviour on the Weis Facebook page.

1. Keep it clean: no foul language, indecent or otherwise inappropriate posts or comments.
2. Play nicely: no defamatory, obscene, threatening, dangerous or abusive posts or comments.
3. No personal attacks: don’t attack people with extreme language or personal attacks.
4. Stay on topic and relevant: no spam, unsolicited or unauthorised advertising, nor repeated postings of unconstructive, inflammatory or otherwise objectionable comments.
5. Be original: please feel free to share your own photos and text if you have rights to it – if you don’t own it or have permission, don’t post it.
6. Mind your own business: don’t invade other’s privacy or publicity rights and don’t give out your own or anyone else’s personal information.
7. Keep it legal: no unlawful, fraudulent, misleading or deceptive posts.
8. Do the right thing: ensure all posts comply with Facebook’s terms of use.

The content posted by fans on this site does not necessarily reflect our views or opinions. We are not responsible for anything contained in links on this site to third party content or websites. By contributing to this site, you agree to allow Weis to use your content (including product ideas) in any manner without any obligation or compensation to you.

We reserve the right at our discretion to delete any comments that don’t comply with these House Rules or which we otherwise think are inappropriate and (if required) block users.

Fruit and cream are soulmates. Put them together with delicious natural ingredients, and you’ve got heaven in a Weis Bar.

Weis Frozen Foods is a proud second-generation Australian company which started in Toowoomba, Queensland, in 1957. The original Weis Bar was actually developed by Cyril Weis in the 1930s, prior to the company’s formation. Cyril owned a corner store in Toowoomba and made his own ice cream and confectionery from well-guarded recipes, following the custom of the time. Creating an ice cream based on fruit salad and cream made perfect sense to Cyril, surrounded by the regional abundance of produce from pineapple, banana and passionfruit farms. The Fruito Bar was an instant hit and well-loved in the Darling Downs region before wartime rationing of cream, fruit and sugar unfortunately put an end to production.

In 1957, Cyril’s son Les, with his brother Bob’s encouragement, decided to relaunch the Fruito Bar. Les and his wife Val sold the Fruito Bar from the Empire Theatre Café to movie-goers who would dash across the road at intermission for ice creams and other treats. The new ‘fruit sensation’ was such a success that distribution was extended to his brother’s corner store and gradually expanded throughout Toowoomba.

By the early 1960s, the TV revolution was well underway. Les foresaw falling numbers in film-house patronage and sought out new distribution opportunities throughout Queensland for the Weis Fruito Bar and its new mate, the Mango and Cream Bar. As Weis’ tropical treats were discovered by interstate holidaymakers, demand stretched outside Queensland’s borders and Weis was on the way to becoming a national ice cream brand.

Experimentation with other fruits led to new flavour creations and further distribution opportunities. Business flourished, so Les and Val decided to convert the corner store into the first Weis manufacturing plant.

In 1967 they constructed a new, purpose-built factory. With Les’s innovative input, local engineers were engaged to design and build a sophisticated freezer to create the unique ‘no stick’ Weis fruit and ice cream Bars.

After all these years, the company is still Australian owned and now run by the second generation of Weis family members. Over the years, they have continued to develop unique new recipes and Weis is Australia’s best-selling fruit and ice cream product.

Les and Val Weis remain active company board members and their philosophy of natural ingredients and home-grown recipes is still The Weis Way to do things.

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Business Information


Founded: 1957

Categories: Food/Beverages




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